Use Technology for a New Store Concept
BETER BED
Beter Bed, established in 1983, is dedicated to helping people achieve better sleep, leading to a happier, healthier, and more productive life.
Since its inception in 1983, Beter Bed has been committed to ensuring that everyone enjoys a restful night's sleep through their customized beds and bedding accessories. Recognized for their responsiveness to evolving consumer demands and trends, it's only natural that they've now embraced the innovative world of digital signage to enhance the shopping experience, making it even more engaging for their clientele.
In collaboration with the creative minds at Adaptable and MagicInfo Services, Beter Bed has introduced cutting-edge in-store solutions that vividly showcase their offerings.
Upon approach, visitors are greeted by an array of Samsung Window Displays, enticing them into the beautifully designed Experience Store.
Once inside, guests encounter a breathtaking, 11-meter wide Mline Samsung LED wall. As they move closer to a mattress of interest, smart sensors trigger the display to reveal detailed information about the product, creating a bespoke shopping experience akin to having a personal consultant who intuitively understands your sleeping needs.
Further into the store lies a Pillow Wall, equipped with displays that intelligently present relevant information as you reach for any of the 38 pillows available.
Concerned about pricing? MagicInfoServices has ingeniously developed a Dynamic Price Cards template that seamlessly integrates with their ERP system, ensuring the display of accurate prices and discounts. This feature guarantees that customers have access to the most current information as they make their selections.
This strategic implementation of digital signage not only draws consumers into their physical locations but also bridges the gap between Beter Bed's online and brick-and-mortar shopping experiences. It's an innovative approach that empowers customers to make informed decisions with confidence, enhancing their overall satisfaction.
Lead our customers to the ultimate sleep experience more effectively
"Finding the perfect bed is the first step to achieving great sleep," Martijn Akkermans, the Director of Retail Operations at Beter Bed, emphasizes. "Leveraging our position as a market leader, we're equipped with the knowledge and skills necessary to guarantee everyone the ideal sleep solution."
Martijn highlights that the introduction of their innovative store concept is a testament to their commitment. "Our goal is to offer expert, unbiased guidance at every touchpoint of the customer's journey, whether it's here online or at our physical location in Groningen [the Netherlands]. In partnership with the Samsung Business Center, we explored various strategies to make this a reality. The outcome is this pioneering store concept."
SOLUTIONS: Creating interactive store experience with smart sensors and displays.
Three tailor-made solutions crafted by MagicInfo Services exclusively for Beter Bed
The Samsung Business Center (Adaptable) alongside MagicInfo Services were instrumental in the success of this initiative. The former was responsible for implementing the digital signage displays, while we devised three bespoke solutions for Beter Bed, namely YoYo, Dynamic Price Card, and a Configurator.
"Retailers are increasingly adopting an omnichannel strategy, blending the digital and physical shopping experiences into one seamless journey," observes Marc Janssen, Senior Manager of Sales in the IT Division at Samsung. "Through digital signage technology, we're able to offer a customized shopping experience that not only enhances engagement but also boosts conversion rates."
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Janssen elaborates further, emphasizing, "Our displays are not only user-friendly, allowing for effortless remote control through software, but they also boast a longevity far surpassing that of conventional point-of-sale items. This significantly boosts your brand's perception."
"Indeed, the installation at the Beter Bed store stands alone in its innovation," van Deurzen remarks. "These pioneering solutions are a seamless match with our vision of co-creating the future alongside our clients."
"Initially, it was merely an exciting creative endeavor for us, which rapidly evolved into the most challenging technical implementation we've ever embarked on. Through relentless dedication, we've formulated not merely one, but three distinctive solutions tailored for Beter Bed, enhancing their aim to elevate customer engagement and satisfaction," shares Wybren Jongstra, General Manager at MagicInfo Services.
Samsung hardware
"The twelve-meter-wide LED wall automatically displays the right product information when a customer approaches," says Mark van Deurzen, director and owner of the Samsung Business Center. He continues that the technological showcase in the store is "the twelve-meter-wide LED wall above the highlighted assortment of mattresses."
YoYo
The company wanted to show specific product USPs whenever a person was nearby a certain mattress. To fulfill that requirement, we used our very own sensor-based MagicINFO solution, YoYo. With it, the business can showcase specific content on screens whenever a person walks toward a mattress.
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A Configurator
Beter Bed also offers a range of options to build your own spring box bed. Due to the large number of combinations, the company cannot possibly display all in-store. To tackle this, MagicInfo Services developed another custom solution - a configurator.
In-store visitors can find small displays that allow them to choose their perfect bed. Almost everything is fully customizable so Beter Bed’s clients can build the bed of their dreams. Once the client has selected their perfect setup, they can order it when talking to a representative.
Dynamic Price Card
On top of that, Beter Bed’s clients can have a unique customer journey. Store visitors can find the perfect product for their needs in four simple steps by selecting their preferences. Once the person has found the product that matches their needs the most, they would want to know the price.
Hence, MagicInfo Services developed the so-called Dynamic Price Cards. Those connect with a POS system to display the right price or discount for the selected item. Beter Bed operates in the Netherlands and Belgium meaning that the discounts may vary from one store to another.
Additionally, this solution allows Beter Bed to always show the correct pricing in the store. On top of that, the need to manually adjust those is reduced to a minimum which makes the entire process more time- and cost-efficient.
All of the data is divided into two systems. One that only contains the products’ pricing and the other with products’ details. MagicInfo Services had to build that from scratch because this is not yet possible with the MagicINFO software.
Client: Beter Bed
Location: Groningen, the Netherlands
Industry: Retail
Digital signage solution used by Beter Bed
- Twelve-meter wide LED wall
- Sensors
- MagicINFO
Beter Bed's goals with digital signage
- Create an immersive experience
MagicINFO advantages
- Capture customer attention
- Offer interactive experiences
- Schedule and Playlist features
Get in touch with one of our experts
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